Push notification traffic is the scrappy underdog of iGaming affiliate marketing. While everyone fights over Facebook and Google, push networks quietly deliver clicks at $0.01–0.05 with no account bans, no moderation nightmares, and no creative fatigue cycles. Here's how to make push traffic work for casino offers.
Why Push Traffic Works for Gambling
Push notifications are delivered directly to users' devices — they appear as system-level notifications that bypass ad blockers and don't compete with other ads for attention. Users who subscribed to push notifications opted in voluntarily, which means higher engagement rates compared to display ads.
For gambling affiliates, push traffic offers several unique advantages. There's virtually no moderation — push networks accept gambling content openly, so you can show casino imagery, bonus amounts, and direct calls to action without disguising your intent. CPCs are extremely low, often 10–50x cheaper than Facebook or Google. And there's no account ban risk — your campaigns won't disappear overnight because an algorithm flagged your creative.
The main limitation is traffic quality. Push subscribers tend to be less affluent and less intent-driven than search traffic users. This means lower Reg2Dep rates — but the math still works because the traffic is so cheap. A 2% conversion rate at $0.03 per click is far more profitable than a 10% conversion rate at $2.00 per click.
Best Push Networks for Casino Offers in 2026
Not all push networks are equal. The quality of subscribers varies dramatically between networks, and some networks have significantly better inventory in specific GEOs. Based on our testing, the top performers for gambling in 2026 are PropellerAds (best overall volume and quality), RichPush (excellent for CIS and LATAM markets), Megapush (strong in Southeast Asia), and Zeropark (premium inventory with higher CPCs but better conversion rates).
Start with PropellerAds or RichPush for your first campaigns — they have the most gambling-friendly policies and the best targeting options. As you find profitable campaigns, expand to other networks to scale volume without exhausting a single network's inventory.
Always request fresh subscriber segments. Push networks sell traffic from subscribers who opted in recently (under 7 days) and older subscribers. Fresh subscribers convert 3–5x better because they're still actively engaged with push notifications and haven't developed "push blindness."
Creative Strategy for Push Ads
Push notification creatives are tiny — an icon (192x192), a title (30–40 characters), and a description (40–60 characters). Every word must earn its place. The winning formula for gambling push creatives combines urgency, personalization, and a specific number.
Examples of high-performing push titles include constructions that reference a specific bonus amount with a deadline, personal congratulations about winning something, or alerts about limited-time deposit matches. The icon should be eye-catching — use bright colors, coin imagery, or the casino logo. Avoid generic stock photos. The most effective icons look like system notifications from a financial app rather than advertisements.
"The best push creative doesn't look like an ad. It looks like a notification from an app the user already has installed. That moment of recognition is what drives the click."
Rotate creatives every 24–48 hours. Push creatives fatigue even faster than social media ads because users see them in the same notification tray context repeatedly. Prepare at least 20 creative variations before launching a campaign.
Choosing the Right Pre-Lander
Push traffic absolutely requires a pre-lander. Sending push traffic directly to a casino registration page results in bounce rates above 80%. The pre-lander warms up the visitor and provides the context that a push notification lacks.
The best pre-lander formats for push traffic are Story/Testimonial pages (a first-person narrative about discovering the casino and winning), Countdown Bonus pages (a simple timer with a premium offer that creates urgency), and News-style pages (formatted like a news article about a new casino offering exceptional bonuses).
Wheel of Fortune and Scratch Card pre-landers also work but perform slightly worse on push traffic than on social media traffic. Push users arrive with lower engagement levels, and gamification mechanics sometimes add too much friction.
Speed is critical for push pre-landers. Push users are on mobile and clicked a notification impulsively — if your page doesn't load in under one second, they'll close the tab and forget about it. Use lightweight HTML/CSS templates without heavy JavaScript or large images.
Bidding and Optimization
Start every campaign with a CPC bid at the network's recommended minimum for your target GEO. Run for 48–72 hours to collect data before making optimization decisions. You need at least 1000 clicks to evaluate a push campaign meaningfully.
The key optimization levers are zone/source blacklisting (remove underperforming traffic sources), creative rotation (pause low-CTR creatives and add new ones), device targeting (often Android outperforms iOS 3–5x for gambling push), OS version targeting (newer OS versions tend to have higher-quality subscribers), and dayparting (gambling push campaigns convert best in evening hours, 6PM–midnight local time).
Use your tracker (Keitaro, Voluum, or BeMob) to analyze performance at the zone level. Some zones will deliver excellent traffic while others are pure bot traffic. After the first 48 hours, blacklist the bottom 70% of zones by conversion rate and focus budget on the profitable ones.
Scaling Push Campaigns
Scaling push is different from scaling social media ads. The main constraint isn't budget — it's inventory. Each push network has a finite number of subscribers in each GEO, and you'll exhaust profitable zones quickly if you bid aggressively.
The scaling strategy for push is horizontal: run the same offer across multiple networks simultaneously, expand to adjacent GEOs with similar language and culture, and test different push formats (classic push, in-page push, calendar push) on the same network. Vertical scaling (increasing bids on the same zones) has diminishing returns because higher bids attract lower-quality impressions from subscribers who see more ads.
A realistic monthly budget for push gambling campaigns is $3,000–10,000 per GEO across 2–3 networks. This delivers enough volume for meaningful optimization while avoiding inventory exhaustion. Scale by adding GEOs rather than pouring more money into a single market.