Keitaro is the most popular tracker in the iGaming affiliate world, and for good reason. Its powerful traffic distribution, cloaking capabilities, and detailed analytics make it indispensable. Here's how to connect your iGaming Builder landing pages with Keitaro in just a few steps.
What Is Keitaro and Why You Need It
Keitaro is a self-hosted tracker that sits between your traffic source and your landing pages. It routes visitors based on rules you define — by GEO, device, OS, time of day, or any other parameter. For gambling affiliates, Keitaro serves three critical functions: tracking conversions across your entire funnel, distributing traffic between multiple offers and landing pages, and filtering bots and moderators from seeing your actual content.
Without a tracker, you're flying blind. You won't know which landing page converts best, which traffic source delivers the highest quality, or which GEO has the best ROI. Keitaro gives you that visibility.
Before You Start
You'll need three things ready before beginning the integration:
- A Keitaro installation — either on your own server or through a managed hosting provider
- Your landing page ZIP — exported from iGaming Builder (index.html + assets)
- Your offer link — the affiliate link from your CPA network or direct operator
Step 1: Create a Campaign in Keitaro
Log into your Keitaro dashboard and click "Create Campaign." Give it a descriptive name that includes the GEO and offer — for example, "BR_Casino_Facebook_Jan2026." This naming convention makes it easy to find campaigns later when you have dozens running.
Set the campaign URL domain to your tracking domain. This is the URL you'll use in your ads. Make sure your tracking domain has SSL configured — most ad platforms and browsers will block non-HTTPS URLs.
Step 2: Upload Your Landing Page
In the campaign settings, go to the "Landing pages" tab. Click "Create" and choose "Local landing." Upload the ZIP archive from iGaming Builder. Keitaro will automatically extract the files and host them on your server.
The key advantage of landing pages from iGaming Builder is that the CTA button link uses a simple {offer} macro by default, or you can configure it to use Keitaro's click URL format. This means the landing page automatically sends visitors to whatever offer you've configured in Keitaro — no manual link editing required.
Step 3: Configure the Offer
Go to the "Offers" tab in your campaign. Click "Create" and paste your affiliate link. Add the standard Keitaro macros to your offer URL for tracking: &sub_id={subid}&click_id={clickid}. These parameters allow you to track conversions back to the specific click.
If you're running multiple offers (for example, different casinos for different GEOs), create a separate offer for each one and set up routing rules based on the visitor's country.
Step 4: Set Up Postback URL
Postback is how your affiliate network tells Keitaro that a conversion happened. In your CPA network's dashboard, find the postback settings and enter Keitaro's postback URL, which follows this format:
https://your-tracker.com/postback?subid={NETWORK_SUBID_MACRO}&payout={PAYOUT}&status=leadReplace {NETWORK_SUBID_MACRO} with your network's actual sub ID macro — each network uses a different one. Once configured, Keitaro will automatically record every registration and deposit, giving you real-time revenue data in your dashboard.
Bonus: Split Testing Landing Pages
One of the most powerful features of the Keitaro + iGaming Builder combination is easy split testing. Create multiple landing page variations in iGaming Builder — different headlines, different color schemes, different CTA text — and upload each one to Keitaro as a separate landing page in the same campaign.
Set the traffic distribution to equal (50/50 for two variants, 33/33/33 for three) and let Keitaro collect data. After 500–1000 clicks per variant, you'll have statistically significant data showing which landing page converts best. Pause the losers, keep the winner, and create new variants to test against it.
"The affiliates who test relentlessly are the ones who scale. Every percentage point of conversion improvement compounds across your entire traffic volume."
This iterative optimization process — build in iGaming Builder, test in Keitaro, analyze results, iterate — is the workflow that top-performing affiliate teams use to consistently outperform their competition.