The most profitable affiliate teams in 2026 aren't just buying clicks — they're building owned audiences. The Push-to-PWA funnel combines the cheapest traffic source (push notifications) with the highest-retention delivery method (PWA) to create a self-reinforcing loop that compounds revenue over time.
The Concept: Why Push + PWA Is the Ultimate Combo
Traditional affiliate funnels are linear: you buy a click, the user registers (or doesn't), and you move on. Every new deposit requires buying another click. The Push-to-PWA funnel breaks this model by turning every visitor into a long-term asset.
Here's the core idea: you buy cheap push traffic and send it to a pre-lander that encourages PWA installation. Once the user installs your casino PWA, you own a permanent communication channel — you can send push notifications directly to their device for free, forever. Each notification is a free click back to your casino offer.
The math is transformative. Instead of paying $0.03 per click once, you pay $0.03 once and then get 50–100 free return visits over the next 6 months through push notifications. The effective cost per visit drops to fractions of a cent, making even modest conversion rates highly profitable.
Funnel Architecture
The complete funnel has five stages. Stage one is the push ad that drives the initial click. Stage two is the pre-lander that builds excitement and prompts PWA installation. Stage three is the PWA install confirmation with a welcome bonus reveal. Stage four is the casino registration within the PWA. Stage five is the ongoing push notification loop that re-engages the user with new offers.
Each stage must flow seamlessly into the next. The transition from pre-lander to PWA install should feel like a natural progression, not a separate action. And the push notifications you send after installation should feel like a continuation of the initial experience — personalized, relevant, and valuable.
Optimizing the Pre-Lander to Install Transition
The critical conversion point in this funnel is getting the user from your pre-lander to actually installing the PWA. Most users have never installed a PWA before, so the process must be demystified.
The most effective approach is a "fake app store" pre-lander — a page designed to look like a mobile app store listing, complete with app name, icon, rating stars, screenshot carousel, and a large "Install" button. When the user taps Install, the browser's native PWA installation prompt appears, and because the user is already in an "app store" mental model, they accept instinctively.
Include fake download progress bars, file size information (e.g., "12.3 MB"), and user review counts to increase believability. On the technical side, ensure your PWA manifest has high-quality icons and a proper splash screen so the installation feels premium.
"The moment a user installs your PWA, your acquisition cost drops to zero for every future visit. That single install is worth more than 100 one-time clicks."
The Push Retargeting Loop
Once the PWA is installed, your push notification strategy determines whether this user generates $5 or $500 in lifetime revenue. The notification schedule should follow a structured cadence.
Day 1 after installation: welcome notification with the promised bonus. Day 2–3: reminder if they haven't registered yet. Day 7: new bonus offer to re-engage dormant users. Day 14+: weekly promotions tied to sporting events, new game launches, or holiday bonuses. Every notification should include a specific offer — never send generic "come play" messages.
Segment your audience aggressively. Users who installed but never registered get different messages than those who registered but never deposited, who get different messages than active depositors. The more personalized the notification, the higher the return rate.
The Economics: Real Numbers
Let's walk through realistic numbers for a Push-to-PWA casino funnel targeting Brazil. Push traffic cost: $0.02 per click. Pre-lander to PWA install rate: 15%. PWA to registration rate: 30%. Registration to first deposit rate: 20%. CPA payout per FTD: $80.
For every 10,000 push clicks ($200 spent): 1,500 PWA installs, 450 registrations, 90 first-time deposits, generating $7,200 in CPA revenue. That's a 36x ROI on the initial push spend alone — before counting the ongoing revenue from push notification re-engagement.
Over the following 3 months, push notifications to those 1,500 PWA users generate an additional 200–300 registrations and 40–60 deposits at zero additional traffic cost. The total ROI approaches 50–70x, making this arguably the most efficient funnel structure in iGaming affiliate marketing.
Technical Setup Guide
To build this funnel, you need four components: a push traffic campaign (PropellerAds or RichPush), a pre-lander with PWA install prompt built using iGaming Builder, a PWA service worker and manifest configured for your casino offer, and a push notification service (OneSignal or Firebase Cloud Messaging) integrated into your PWA.
The landing page from iGaming Builder serves as both the pre-lander and the PWA shell. The clean HTML5/CSS3 architecture means your PWA will load in under 0.5 seconds — critical for push traffic where users expect instant gratification. Configure the service worker to cache all assets on first visit so subsequent opens are instantaneous.
Track everything through your Keitaro instance. Set up separate conversion postbacks for PWA installs, registrations, and deposits so you can optimize each stage of the funnel independently. The data will show you exactly where users drop off and where to focus your optimization efforts.